Why is everyone pushing this "love" doctrine ?

Yeah, while in the open, people are pushing this "love" doctrine, behind the scenes, people are pushing the "**** everybody else" doctrine. The "**** everybody else" doctrine involves obtaining something that other people don't have, and then feeling superior to others because of it. It also involves rationalizing that the reason why other people aren't as great as you is because they're lazy, or they're just not destined to be great like you are.